MLB provides Ohtani with content, which is posted and helps with fan engagement around its product. Last year, the MLB coordinated with the Angels and Ohtani's representatives to launch his Instagram account. Social media accounts are pivotal in today's sports consumption environment. "The tourists that go through that part of the city, it will help amplify and showcase Ohtani to not only the local market, but all the different people (from other countries) that are coming through," McHugh explained.
MLB also placed a large image that features the Angels phenom on the side of its New York City headquarters, for example, hoping to catch eyeballs during the re-opening in the nation's media capital. Getting sports consumers, especially back East, more familiar with his face. Increased visibility is a part of the strategy to market Ohtani. He's been one of the most unique and transformational players in baseball history." "We want to make sure we're capitalizing on that and making it as major as possible. "It plays off his name and what he's doing – he's putting on a show," said McHugh of the promotion.
The card-based Diamond Dynasty has also been updated with different themed events, expanded missions, and special rewards, while the Conquest mode returns for turn-based strategy fans.McHugh added Ohtani is "accomplishing things on the field that many of us have never seen." After only four seasons, MLB notes, "Ohtani has hit more home runs and struck out more batters in the first half of the 2021 season than Babe Ruth did in the first half of his two-way seasons of 19." And he became the first player to be selected as an All-Star as both pitcher and position player. Users can choose to take on full nine-inning games, or complete games much more quickly by controlling one player on the team, participating in only the most critical late-game situations, or choosing the Out of the Park Baseball-style text-based quick manage mode. The Franchise mode also returns to let gamers build a championship dynasty by controlling every aspect of their organization, from delegating managerial tasks and training prospects, to securing key sponsorships and actually playing games. The Retro mode is inspired by baseball games from the 1990s and it features pixelated graphics, one-button controls, couch co-op, throwback music, and commentary from cover star Ken Griffey Jr. The signature Road to the Show mode is back to let gamers guide a custom player from the minor leagues to the Hall of Fame, and the new Pave Your Path feature adds in off-the-field interactions that can alter a prospect's career in a number of ways. Sony's critically acclaimed baseball series returns with expanded features and a pick-up-and-play retro mode in MLB: The Show 17.
0 kommentar(er)
